Is NTV Uganda the new Lokodo: Staff fired over nude leaks

27 05 2015

Nude photos of Fabiola Kyalimpa leaked in February 2015: thanks to a local tabloid, the photos made rounds on social media. This afternoon NTV Uganda announced (internally) that Fabiola who was a TV show host at this station was asked to resign her duties effective immediately. An email NTV management sent to the staff reads:

Dear Enablers,
This is to notify you that Anita Kyarimpa a.k.a. Fabiola has been asked to resign her position as Presenter (Be My Date). This, she has done and it takes immediate effect. The reason emanates from her nude pictures that have been doing the rounds on the social media circuit.
Those in the habit of engaging or those contemplating in doing the same are strongly advised to think thrice of its repercussions. This tarnishes our brand image and values; a foundation on which we are built and respected….

Now, I understand that NTV feels very highly about its brand/ image. However this totally took me by surprise. Is NTV implying that this TV host wanted her nude photos to leak?

Nude photo leaks are becoming a common occurrence in Uganda and the media (especially tabloids) are making a good cut off the leaks. We can blame social media and the lunatics who make it their business to share leaked nude photos wide but the real problem lies with the responsibility and role of the media. As it is, our local tabloids do not have the etiquette to refrain from publishing the photos but what are other media houses doing about it – especially when one of their own is a victim?

The answer lies in the email NTV sent to the staff, a precise warning. Once your nude photos leak, show yourself the door and never come back! Clearly NTV’s response to Fabiola’s incident is rather appalling. Absolutely zero pity, instead, she is being punished for a “crime” she did not commit. This reminds me of Lokodo, who often thinks that women go around leaking their nude photos and that victims of revenge porn “should be locked up and isolated”. Yes, I do not see a difference between Lokodo and NTV.

In the email above NTV claims that its protecting the “brand/ image” which is rather absurd because NTV seems to be mixing two things – private and professional life of the TV host. Who is the real victim here: the station’s brand or Fabiola (who is dealing with nude leaks and involuntary loss of a job)? I see NTV’s problem, the management probably thinks that the employees do not have a private life or if they do, they should be very careful what they do with it.

When corporate companies respond to these kinds of situations like this, I wonder whether they think about the implications of such decisions.

  • For example, we now know how easy it is to end the career of any of NTV’s employees – leak their nude photos. How convenient or rather, absurd.
  • November 2014, NTV invited one of the victims of nude leaks to a morning show to talk about her experience and how she was handling the public humiliation. You invited one victim to share her experience on TV and yet you are dismissing your own?  This makes me question NTV’s (social) responsibility claim.

The fact that NTV is willing to tell the story of one woman whose nude photos have leaked tells me one thing – that NTV does not mind talking about nude leaks victims on TV for selfish reasons (to make money for the station). Yet, when nude pictures of a station employee leak, that is the end of her story and job!

Bravo NTV Uganda, that is as selfish as you can get.

Meanwhile, some folks are demanding NTV to #BringBackFabioula on Twitter.  Photo by Muhereza Kyamutetera ‏(@MKyamutetera)

Meanwhile, some folks are demanding NTV to #BringBackFabiola on Twitter. Photo by Muhereza Kyamutetera ‏(@MKyamutetera)

Advertisements